Tech

Future Proofing Your Website to 2024 Technologies and Trends

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Emerging web technologies are changing the way CTOs think about the websites of the future. Globally, forward-thinking companies understand the need to adopt and adapt to tech advancements. They have to in order to reach consumers and carve out a competitive edge.

As AI and other tech advancements segue into public and private life, CTOs are under pressure to learn which tools and trends are relevant. They also have to keep an eye on the government’s first steps toward AI standards and laws so that they can use these tools safely and effectively.

Which Emerging Web Technologies Will Have the Most Impact in 2024?

The 2024 website trends are upon us, but which emerging web technologies will significantly impact CTOs and their teams?

Robotic Process Automation

The most overarching trend is arguably artificial intelligence. AI leads recent web development trends, which manifests in various forms. Robotic process automation (known as RPA), for example, refers to using AI solutions designed to enable faster processing of website and commerce data. Turning previously time-costly processes into automated tasks means teams can focus their energy on more creative projects.

Predictability = ROI

RPA solutions help companies predict and shape their user behavior with data. Businesses can quickly learn about what customers need and want, add new product listings or personalized customer service information, and fix errors without the need for downtime, apologies, or refunds. This connection to data makes website improvement far easier and allows businesses to instantly spot opportunities to increase ROI.

Unsurprisingly, the global RPA software market is predicted to expand at a compound annual growth rate of more than 55% and become a $70 billion industry by 2028.

What Are the Best Ways to Incorporate AI?

Knowing the latest web development trends and using them to transform your website are two different things. To make the leap, CTOs and their teams must connect emerging web technologies to their business goals via KPIs.

KPIs = Informed Decisions

Automation can only benefit your company if it helps you achieve your business objectives and make informed decisions. You could use RPA software for a variety of functions. This includes intelligent document processing, workflow streamlining, cost analysis, and supply chain management. But what are your priorities?

By creating a list of specific, trackable KPIs, you can identify which actions to take next.

For example, if you want to acquire more visitors to your site, automated tracking of organic traffic sources will help. If you want to engage visitors for longer on certain pages, tracking the bounce rate will show you what is and isn’t working.

Can CTOs Create Future-Proof Websites?

The next piece of work on CTOs’ plates is ensuring their organizations’ websites are adaptable to future tech advancements. Many challenges and hurdles can get in the way of using AI successfully in the long term, and CTOs need to be on top of these.

Alleviating the Tech Burden

Investing in technology and keeping up with web development trends isn’t easy. Some companies may run up large amounts of “tech debt” as they try to maintain and update their software. This debt can grow astronomically if CTOs let issues and bugs go unfixed. Minor problems become major, and systems become clogged with unstructured updates, undocumented changes, and messy code. If CTOs want to create future-proof websites that can take advantage of the latest in web development, they will need to stay flexible and be ready to invest in updates.

3 Innovative Strategies for CTOs in 2024

In the rapidly evolving landscape of 2024, CTOs can set their websites up for future success by harnessing AI and RPA solutions. Use these tools to enhance user experiences, personalize content, automate decision-making processes, and connect to KPIs to keep your strategies measurable and achievable.

Here are three strategies that could help CTOs find their way with 2024 website trends:

1. Task AI With Finding the Perfect Leads

Automated customer acquisition can expand and diversify a website’s user base. This helps businesses draw in leads and qualify them without a whole team working on this process manually.

Your AI platform can take massive amounts of data from customers and potential customers, identify patterns to segment groups of individuals by behavior, and predict how these people will react to different kinds of messages.

This strategy results in a customer acquisition process that converts strangers into paying customers more quickly and sustainably.

2. Make Customer Service Worth Talking About

AI can change customer service from a pain into part of your USP. Chatbots have received bad press in the past, but they are growing smarter and more individualized thanks to generative AI and its natural language capabilities. Implement chatbots to gain fast response times and more tailored problem resolution. Plus, the processing power of LLMs can take all the data around consumer behavior and preferences and turn it into predictions you can use to make products and projects that are more likely to do well.

3. Try a Headless CMS Architecture

Many trends in web development are designed to help CTOs manage life behind the scenes. Headless CMS is one of those trends that makes content management more scalable and customizable. It involves separating the back and front end of content-making, leading to enhanced flexibility, more options for new and innovative formats, faster and smoother loading times, and higher levels of security.

What Next?

As companies become more proactive in adopting emerging web technologies, they will need to track web development trends. Their priorities will keep shifting in order to maintain a future-proof website. In 2024, CTOs may turn their attention beyond technologies themselves and invest in eliminating tech debt, bolstering security processes, making their AI more personal, and customizing it to their needs.

Matt Dorman

Partner / Senior Solutions Architect

Matt Dorman is the president and partner of Ndevr. He has over 20 years of technology experience implementing successful transitions for high-profile digital properties and has

built successful sites for clients as big as Time Inc., Johnson & Johnson, and Fox News.

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